Reviv vs. PRI (Postural Restoration Institute)

What do I think of PRI? How is it similar/different from Reviv?

A lot of folks in the Reviv community know about this thing ‘PRI’.

And a lot of folks ask me if I’d done it as some of the concepts are a bit similar.

I can honestly say that I’ve never done or read almost anything about PRI. But i’ve learned bits and pieces here and there from what folks have posted or written about to me.

But today i’ll do a bit more thorough of an analysis and lay out where I think Reviv is similar vs. different.

Also, let me start off by saying that this thing looks pretty damn big. From the map above it seems like there are at least 100 or so providers.

First, what is PRI?

I couldn’t really be bothered going through all their videos and content so I did the obvious thing… I asked ChatGPT.

And here is the answer it gave me:

The Postural Restoration Institute (PRI) is a rehabilitation and training methodology that focuses on how asymmetry in the human body affects movement, posture, and biomechanics. Their core beliefs include:

1. Human Asymmetry is Natural – The body is inherently asymmetrical due to organ placement (e.g., heart on the left, liver on the right), which influences muscle function and movement patterns.

2. Neuromuscular Imbalances Drive Dysfunction – PRI emphasizes that these natural asymmetries can lead to compensatory patterns that cause pain, dysfunction, and reduced performance if not addressed.

3. Breathing is Central to Posture – PRI focuses heavily on the role of the diaphragm and proper breathing mechanics to restore balance and stability in the body.

4. Left vs. Right Side Differences – Because of the body's asymmetry, PRI often works on improving left-side activation (e.g., left hamstring, glute, and abdominals) to counteract overdominance of the right side.

5. Integrated, Holistic Approach – PRI combines physical therapy, biomechanics, and neurology to develop individualized treatment plans that retrain movement patterns.

6. Reposition, Retrain, Restore – PRI's treatment philosophy involves:

   • Repositioning the body to correct imbalances.

   • Retraining proper movement patterns.

   • Restoring function and reducing pain.

Their techniques are widely used in rehab, strength training, and performance coaching, particularly for chronic pain, athletic injuries, and postural dysfunctions.

Now let’s break down where I see similarities

Here’s where i see us being in alignment:

1. I agree that assymetries lead to compensatory patterns.

2. I think breathing is very connected to posture.

3. They seem to also believe in biomechanics and I think many of their exercises make for decent accelerators to the biomechanical process that I talk about.

4. I agree with repositioning the body and restoring function, but I do not agree on focusing on specific parts of the body the way that they do.

Now for where I think we’re different

1. I think the human body is for the most part designed to be symmetric.

   1. Yes organs are a bit assymetric but I think when you fully inflate the soft tissue, our skeleton and limbs are inherently symmetric and this reflects in their movements.

2. I see breathing as a function of biomechanics and not a cause

   1. And so I never do any breathing exercises nor do I view as a strong accelerator (just a minor one).

3. I do not see any value in this whole bit they have about left side vs. right side differences

   1. I see no value in working muscles on one side of the body to undo compensations.

   2. Rather I think compensations undo themselves with this biomechanical process. And in a very unpredictable way.

   3. When doing Reviv at most you should stretch parts of the body that are tight while also stretching the jaw (ie. the jaw-body connection i’ve talked about).

4. I do not see any value in trying to retrain movement patterns

   1. What retaining are they even talking about? I’m removing compensations constantly without having to purposefully retrain anything.

   2. So yeah.. this one to me is just bs.

I view Reviv as being like Eminem

I was speaking with this investor recently who was saying her view that I should work with the orthodontics industry and the traditional healthcare providers rather then work against them.

I heard her out.

And then I thought to myself…”Thank you for your point of view. But no. I do not think that that is the optimal path for Reviv and it is not how I plan to take things.”

You see… I just don’t see any value in working with them. I will end up helping them far more than they will ever help me.

Because I am far closer to the truth then they are. So better to sit back like I’m Eminem in a freestyle battle and just keep bustin’ on them.

And as more and more people roll in and begin trying Reviv… more people will switch to my side and realize that i’m right.

It’s easy to fight long-term battles when you know that in the end.. you’re gonna win. And the other side is gonna destroy itself in the process.

Closing thoughts on PRI

I make the point above… to set the context for the fact that i view it to be almost the same thing with this PRI stuff. I’m not going to try to work with them or partner with them… because I do not need them.

The stretches to improve as you do this Reviv-enabled biomechanical process are relatively simple and I think i still do them faster than anyone out there.

I did not need to learn any of this PRI stuff to do it. And I highly doubt there is anything that they can teach me, which will expedite this process any faster than it currently is.

But PRI… at some point will need to jump on this mouthguard movement that Reviv is creating. Because our shit’s just tighter than their’s.

I will get better, more consistent results then them EVERY SINGLE TIME and at a small fraction of the cost. And that is the unfortunate lesson that they will learn in time.

It’s not that i’m trying to be arrogant.

It’s just that i’ve seen the exact mechanics by which the body unwinds ‘to the end’ and since we’re all engineered the same… I know that i am right and they are wrong.

So yeah.. i’ll just continue to do my thing and ignore them… knowing that one day they’re gonna have to copy me.